Today, it’s almost impossible to imagine pop culture without social media. Many people have access to a camera and a place to share their photos right in their pocket. Traditionally, people visit museums to quietly contemplate art hanging on walls, often next to signs that read no photos please. But today people are lining up for art experiences in which viewers interact with the work—even becoming a part of it.
“I wanted to start a revolution, using art to build the sort of society I myself envisioned,” Kusama once said. Through creating art experiences, the artist has become a pop culture icon. In the past six years, more than 6 million people have seen her work in person. Fans have tagged her work on social media more than 300,000 times. Kusama’s story and her art have transformed her into a cultural influencer and a commercial success.