SCHOLASTIC ART: What is your job?
Thierry Coup: My title is Senior Vice President of the Creative Studio at Universal Creative. But really, my job is to be a dreamer. My department creates the rides for the Universal theme parks. And if I can dream it, we can build it!
SA: What rides have you designed?
TC: I was in charge of making The Amazing Adventures of Spider-Man, The Incredible Hulk Coaster, Shrek 4-D, and The Wizarding World of Harry Potter. Now I’m working on TRANSFORMERS: The Ride—3D for Orlando.
SA: What is your goal in designing a great theme-park ride?
TC: We want to immerse our guests in the story. So for TRANSFORMERS: The Ride—3D, we built 14 huge 3-D screens that blend seamlessly with the set. No matter where you look, you’re “in” the ride. We appeal to all the senses, not just the visual. If a missile explodes near you, you’ll feel heat from the flame. The vehicle will shake, and smoke will envelop you. We don’t just give you a thrill, like a traditional roller coaster. We make you part of the story.