Mumbai (muhm-BY), India, home to nearly 22 million people, is one of the world’s largest cities. Many young designers who live there feel that older generations don’t understand or appreciate their profession. Four designers teamed up to demand attention for their work in an unusual way. In Mumbai, taxis are among the most popular forms of transportation. The designers realized that once a rider slides into a cab, he or she is a captive audience. So they created Taxi Fabric, an organization that invites young artists to design fabrics for the interiors of taxis.
Design on Wheels
Image courtesy of Taxi Fabric.
How does the designer who created this fabric celebrate Indian culture?
Image courtesy of Taxi Fabric.
How does the design in the photo to the right transform the cab?
In its mission statement, the Taxi Fabric team explains that “many people don’t know that design can create a real impact. With so few spaces for young people to show off their skills, it’s hard to change that perception.”
The artists’ colorful designs decorate every inch of the cars’ interiors. Each artist shows a different aspect of India’s culture. The artist who created the design above top chose to reflect the city’s diverse architecture.
The Taxi Fabric team hopes this project will be a platform for young designers to communicate the value of their work. Plus, the designers’ colorful fabric brightens cabs that once were dull!
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